Game Traps #2: Holes and Adgames

Holes are one of the coolest features that makes the Earth Game so awesome. Every player gets a free hole to start the the game and then you get to figure out what’s best to feed it with. Feed it with the wrong thing and WHAMMO the hole gets bigger. Feed it with the right things and YAY! you get to go up a level in the game.

What the hole has this to do with advertising? Ads are bigtime game traps. Everyone in the multiverse knows the answers are INSIDE the hole. Look outside and you’ll get distracted, forget where the hole you are and spend lifetimes trying to get out again. “What the hole is Pouchpedia talking about?” I hear you say.  OK then, lets go about it another way.

NOTE: It’s cool to buy stuff , even better if you enjoy it. Just don’t expect it to fill your hole.

Because most humans only need the basics in food, shelter, love and a decent TV remote advertisers have to make an emotional plea to the parts of you that don’t feel whole. The big gap that you feel in your tummy is fertile ground for advertisers. Yup. They can mine it to discover the best ways to sell you stuff. You can sell ice to eskimos if you tell them it happy ice that will make them feel better.

SPOT THE HOLE:  Most holes come back to the thought that you are not good enough just as you are or that the world is an unsafe place, life is boring without the latest gizmo. Whatever.

HOLE TIPS: Check the beliefs running in your operating system, remember who you really are and that you are just playing the totally crazy but fun, EARTH GAME.

Stay tuned for ADgames, ADcomps and more of ADorable me.

Enjoy the Game!

XPouchpedia